These are the (SEO) Interview Question that I am sharing only for knowledge purpose so when you go to Interview of SEO to crack the Interview and these are helpful in the field of SEO if you want to become a successful person in this SEO field.
Q: 1- What is a Search Engine?
Search Engines are very critical key element useful to find out specific and relevant information through the huge extent of World Wide Web. Some major commonly used search engine:
• Google
•Yahoo
• Bing
Q: 2- Tell me something about Google.
Google is the world’s largest and renowned search engine incorporating about 66.8% of market share. It was introduced in 1998 by students of Stanford University students Sergey Brin and Larry Page. The unique algorithmic ranking system is considered as its key of success. Besides Google Mail services there are various worthy and useful tools are being offered absolutely free which include Blogger, Feedburner, YouTube, Google Plus, Adsense, Webmaster Tools, Adword, Analytics and many more.
Q: 3- Define SEO?
Search Engine Optimization is the practice of maximizing the volume or quality of traffic to a web-site from search engines via ''natural'' or unpaid search results. Here the term natural is a qualifier since the SEO professionals use the Google Webmaster approved guidelines to optimize a Website and build up the traffic naturally.
Q: 4-What all verticals have you handled in your SEO career so far?
Verticals means on what themes of websites have you worked so far- this may include education, real estate, IT, travel, shopping, jobs etc.
Q: 5- What do you know about Google Panda update?
The Panda update was done to improve the quality of search results in Google. Panda update also known as the farmer update was done to eliminate content farms which provided less user friendly experience. It used machine language scalability as one of the important metrics for judging relevancy of a web page. All the focus was transformed on the user and now quality content, proper design, proper speed, proper use of images and videos, content to ad ratio all mattered more after the Panda update. You need to optimize your site for better click through rate and a less bounce rate.
Q: 6- What is Google Sandbox in SEO?
Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.
Q: 7- What is the difference between on page seo and off page seo?
On page seo means optimizing your website and making changes on title, Meta tags, site structure, site content, solving canonicalization problem, managing robots.txt etc.
Off page optimization means optimizing your web presence which involves back link building and social media promotion.
Off-page SEO is the method of earning backlinks from other websites in order to enhance the ranking of the site. This method includes various method of SEO including Blog posting, forum, article submission, Press release submission, classified and miscellaneous.
On-Page SEO is the process of optimizing a website which includes on-site work such as writing content, title, description, ALT tag, Meta tags as well as ensuring web-page’s code and design which can be indexed and crawled by search engines properly.
Q: 8- How will you solve canonicalization issue or what is .htacess file?
.htacess file is used to solve the canonicalization issue of a website. It may happen that the home page of the site may take several urls like http://www.example.com or http://www.example.com/index.html or http://example.com . The search engines might treat these url as different and may divide the link juice gained by having various backlinks made with any of these 3 urls. The link juice gets divided between these three urls equally. .htacess file is created to have a single url of the home page so that the link juice is passed onto single url.
Q:9- What is keyword stemming in SEO?
Keyword stemming is the process of generating new words from the same root word.
Keyword stemming is a word that should be highlighted in the minds of everyone who plan to build a website on their own and look forward to succeed in the highly competitive area. Before we start talking about keyword stemming, we should gather a clear idea on what a keyword is. It is nothing else other than the word that we search for, and keyword stemming is bringing up the variants for the keyword by adding prefixes or suffixes to it. It is also done by stripping the suffixes or prefixes. It is a technique used by the search engines. Algorithms for keyword stemming have been studied in the field of computer science since 1968, says Wikipedia. The first ever published stemmer was written by Julie Beth. That was also in 1968..
Q:10- Define blog, article & press release?
A blog (or "weblog") is a type of website that allows the user to post entries on various topics. A typical characteristic of a blog is that entries will be posted in chronological order. Common usage today ranges from personal blogs which cover a variety of topics, to industry specific blogs commenting on developments and news.
A blog can be a useful marketing tool for your website - it allows you to easily update company information and industry news, not only creating additional content for your site (always good for SEO!), but also encourages repeat visits to your site and organic link growth.
Q:11- What are Meta Tags?
A meta tag is a tag (that is, a coding statement) in the Hypertext Markup Language (HTML) that describes some aspect of the contents of a Web page. The information that you provide in a META TAG is used by search engines to index a page so that someone searching for the kind of information the page contains will be able to find it. The META TAG is placed near the top of the HTML in a Web page as part of the heading. There are several kinds of meta tags, but the most important for search engine indexing are the keywords meta tag and the description meta tag.
The keywords meta tag lists the words or phrases that best describe the contents of the page. The description meta tag includes a brief one- or two-sentence description of the page. Both the keywords and the description are used by search engines in adding a page to their index. Some search engines also use the description to show the searcher a summary of the page's contents.
Although most search engines also use the contents of a page as a way to determine how to index it, the creator of a Web page should be sure to include meta tags with appropriate keywords and description. Well-written meta tags can help make the page rank higher in search results.
A special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices.
Meta Tags
Information placed in a web page not intended for users to see but instead which typically passes information to search engine crawlers, browser software and some other applications.
Meta Description Tag
Allows page authors to say how they would like their pages described when listed by search engines. Not all search engines use the Meta description tag.
Meta Keywords Tag
Allows page authors to add text to a page to help with the search engine ranking process. Not all search engines use the Meta Keyword tag.
Meta Robots Tag
Allows page authors to keep their web pages from being indexed by search engines, especially helpful for those who cannot create robots.txt files. The Robots Exclusion page provides official details.
Q:-12 What do you know about Black Hat SEO?
In search engine optimization terminology, Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. Some examples of Black Hat SEO techniques include keyword stuffing, invisible text and doorway pages.
Q:13- Cloaking Mean?
Cloaking is a black hat SEO in which the content of the site reflects in 2 ways, it means the same content is looks different for the search engine and it looks different to the users. It is basically used by the SEO Company that tries to show their clients their website is on top but actually it is not true. So basically in one word you can say cloaking is used for hiding!!
Q:14- White Hat SEO?
In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Also called Ethical SEO.
Q:15- Black Hat SEO
In search engine optimization (SEO) terminology, Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. Some examples of Black Hat SEO techniques include keyword stuffing, invisible text and doorway pages. Black Hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site. Black Hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk. Black Hat SEO may also be referred to as Unethical SEO or just spamdexing, as spamdexing is a typical frequently used Black Hat SEO practice.
Q:16- Can you tell me some Black Hat SEO techniques?
Some Black Hat SEO techniques are:
•Keyword Stuffing
•Cloaking
•Doorway Pages or Gateway Pages
•Link Farming
•Hidden Text, etc.
Q:17- What is spider?
Spider also called as bot, crawler or robot is a set of computer program that browses the World Wide Web in methodical and orderly fashion as well automatically scan the Web Pages and website for updated content and download a copy to its data center to index.
Q:18- Can you differentiate ‘nofollow‘ and ‘dofollow‘?
Nofollow link is exactly vice-versa of dofollow link. These are non-crawling link which is not passed by search engine bots and hence can’t be cached or indexed. It is obvious when we wish to prevent a link from crawling and indexing.
Dofollow link is a kind of hyperlink which says all search engine crawlers to pass through which also put an impact over page rank. When we opt to employ or attempt to achieve a do-follow link then it is counted by search engines and sits in the eye of Google, Bing, MSN, Yahoo etc. as a backlink for your website and enhances your site ranking.
Q:19- Define Page Rank And Establish a difference between PR & SERP.
PR is Page Rank which is defined by quality inbound links from other website or WebPages to a web page or website as well as say the importance of that site. SERP stands for Search Engine Result Page is the placement of the website or webpage which is returned by a search engine after a search query or attribute.
Q: 20-What is Page Rank or PR?
Page Rank is a rank that has been provided by Google for each and every Webpage. This Rank ranges from 0 to 10. This Page Rank is calculated by an Algorithm used by Google Web Search Engine. PR of a web page is based on the number of backlinks that received from other high PR webpage.
Q:21- What is a Backlink?
Backlink means incoming links to a website or webpage. Inbound links are always better than outbound links. Those links are also known as incoming links, inlinks, inward links etc. Getting backlinks from high PR and relevant site is always good. Inlinks from .org, .edu sites would increase your website or webpage ranking on SERP. Do-follow links are better than No-follow links.
Q:22- What is Cache?
Cache is the process performed by search engine crawler at a regular interval of time. It used to scan and take snapshot of each page over World Wide Web as well as store as a backup copy. Almost every search engine result page incorporates a cached link for every site. However, clicking over cached link show you the last Google cached version of that specific page rather than of current version.
Q:23- What do you know about Adsense?
Adsense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of the website and audience. These advertisements are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.
Q: 24-Can you define Adword?
Adword is referred as the main advertising product of Google which is useful to make appear your ads on Google and its partner websites including Google Search. This Google’s product offer PPC (Pay Per Click) advertising which is a primary module and incorporate a sub module CPC (Cost Per Click) where we bid that rate that will be charged only when the users click your advertisement. One another sub module is CPM (Cost Per Thousand Impression) advertising where advertiser pay for a thousand impressions on flat rate to the publisher. In addition it also includes website targeted advertising of banner, text and rich-media ads. Moreover, the ad will appear especially to those people who are already looking for such type of product you are offering as well as offer to choose particular sites with the geographical area to show your ads.
Q: 25-What is PPC?
PPC is the abbreviated form of Pay Per Click and is an advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impressions) through a bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over to their advert.
Q: 26- How can you achieve Google Page Rank?
Generally, Google Page Rank is based on inbound links, therefore, the more backlinks you congregate higher your page rank will be. Also, it is influenced by rank of a page which is linked to you. One other thing to consider is that the older your website will be, it will be more favorable and trusted by Google. Google rewards those websites who incorporate lots of pages, tons of incoming link and also healthy quantity of internal links to other pages within the site. In respect of SEO projects, it is relatively not so significant but delivers a picture about work to perform towards earning inbound links.
Q:27- What is Site Map and distinguish between HTML sitemap and XML sitemap?
A sitemap incorporates list of webpages which are accessible to users or crawlers. It might be a document in any form employed as a tool for planning either a web page or web design that enables them to appear on a website as well as typically placed in a hierarchical style. This helps search engine bots and users to find out the pages on a website. The site map renders our website more search engine friendly as well as enhances the probability for frequent indexing.
HTML sitemap can be incorporated directly in a web page for user’s flexibility and can be implemented through proper design. On the other hand, XML sitemap is useful only for search engine crawlers or spiders and doesn’t visible to users. It sits in the root of the website.
Q:28- What’s the significance of Robots.txt file in a website?
Robots.text file is considered as a useful convention to prevent cooperating web robots and web crawlers from accessing all or part of a website or its content for which we don’t want to be crawled and indexed but publicly viewable. It is also employed by search engines to archive and categorize website and to generate a rule of no follow regarding some particular areas of our websites.
Q:29- Do you know about Blog Flipping?
Blog Flipping is the practice for sale a blog when it becomes famous and popular as well as driving healthy amount of traffic.
Q: 30- What things are significant in organically ranking a website?
Basically there are various things that are being employed for organically ranking a website which can be classified in 3 distinct categories:
•Website content: It must be quality and unique content as well as most be well optimized and well structured.
•Website structure: This includes TAGS, clear navigation, ensuring usability, validation of HTML errors and miscellaneous.
•Backlinks: You can create a link to anywhere but prior to this it is obvious to ensure for relevant site and healthy link.
Q:31- What steps would you follow to optimize a website?
These are following steps to be followed while optimizing a website:
•First of all we will interview webmaster or website owner to congregate relevant information, goals and website’s purpose.
•Performing keyword analysis and find out the best search volume keywords that should be incorporated into the website as well as individual pages of the website.
•Analyzing the content of website in order to ensure usage of content relevant keywords and phrases. This comprises titles, “alt” attributes and META tags (Meta Title, Meta description & Meta Keyword).
•Target & implementing keywords as H1, H2 & so on relevant to the site and its content.
•Analyzing website navigation.
•Ensuring the robots.txt file and sitemap existence as well as check their efficiency.
•If required, making recommendations for modifications in website as well as its each and every page and so on…..
Q:32- What’s your opinion about link buying?
Generally I avoid this practice. Though other means of paid marketing are also available. The process of link buying is not liked by search engines. It doesn’t come under the guidelines of search engine.
Q:33- Can you establish a difference between SEM and SEO?
SEO is a set of processes to get our website or pages appear in the search engine result page. On the other hand SEM is search engine marketing being used in practice to purchase advertising space in the search engine page result.
Q: 34- What is the meaning of competitive analysis?
Competitive analysis, as its name suggested it is the establishment of a comparison of data between the website I am optimizing and that website who rank highly in search results. It will be a great source of ideas.
Q:35- Yahoo Answers?
Answering Q&A sites helps you increase your brand visibility, build links and drive traffic back to your website. Don't post only promotional answers, leading back to your website every time. try to be helpful and people will start looking for details about you. Where relevant, you can add a link back to your website.
lso, most Q&A sites show up in Google (and other search engines) search results. Ask and answer questions relevant to the keywords your business is targeting.
Here are the most popular Q&A sites:
- Yahoo Answers- (which you already mentioned)
- Quora - another large Q&A site with an impressive community
- Stack Exchange- which has over 64 million unique monthly users. It's more tech-centered, so if that is your niche, go for it
- Askville- belongs to Amazon, also has a huge community.
Q:36- What is 301 redirect?
It is a method of redirecting user from the old page url to the new page url. 301 redirect is a permanent redirect and is helpful in passing the link juice from the old url to the new url.
Q:37- Which is better Robots.txt or Meta Robots Tag?
Meta Robots tag is much better as it helps in forcing the search engine crawlers not to index and display the hidden pages in your server.
Q:38- How will you increase the Pagerank of a page?
By building more backlinks from authority sites and high page rank WebPages
Q:39- How will you check the number of backlinks of your competitors site?
With the help of the link operator on Google and by using various external tools like Alexa, Backlink Watch , Open Site Explorer, Backlink finder etc..
Q:40- What do you mean by anchor text?
Clickable text written on an hyperlink is known as anchor text. It is of great value to the search engines and is used for evaluating the relevance of web pages with respect to search queries.
Q:41- What is the difference between HTML sitemaps and XML sitemaps?
HTML sitemaps are created for the user and contains a basic structure for displaying all the pages of the website in a hierarchy. XML sitemaps are created for the search engines and helps a search engine bot to easily cache, index and discover new pages.
Q:42- Establish a difference between PR & SERP.
Ans: PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site.
SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute.
Q: 43- What is Penguing Update? All described thoroughly-
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far.
What’s a “search algorithm?”
That’s a technical term for what you can think of as a instructions that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.
What’s “Hummingbird?”
It’s the name of the new search algorithm that Google is using; one that Google says should return better results.
So that “PageRank” algorithm is dead?
No. PageRank is one of over 200 major “ingredients” that go into the Hummingbird recipe. Hummingbird looks at PageRank — how important links to a page are deemed to be — along with other factors like whether Google believes a page is of good quality, the words used on it and many other things (see our Periodic Table Of SEO Success Factors for a better sense of some of these).
Why is it called Hummingbird?
Google told us the name come from being “precise and fast.”
When did Hummingbird start? Today?
Google started using Hummingbird about a month ago, it said. Google only announced the change today.
What does it mean that Hummingbird is now being used?
Think of a car built in the 1950s. It might have a great engine, but it might also be an engine that lacks things like fuel injection or be unable to use unleaded fuel. When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one. It also did this so quickly that no one really noticed the switch.
When’s the last time Google replaced its algorithm this way?
Google struggled to recall when any type of major change like this last happened. In 2010, the “Caffeine Update” was a huge change. But that was also a change mostly meant to help Google better gather information (indexing) rather than sorting through the information. Google search chief Amit Singhal told me that perhaps 2001, when he first joined the company, was the last time the algorithm was so dramatically rewritten.
What about all these Penguin, Panda and other “updates” — haven’t those been changes to the algorithm?
Panda, Penguin and other updates were changes to parts of the old algorithm, but not an entire replacement of the whole. Think of it again like an engine. Those things were as if the engine received a new oil filter or had an improved pump put in. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda
<a href="http://imrajveersk.blogspot.in/">Link Building</a>
Q: 1- What is a Search Engine?
Search Engines are very critical key element useful to find out specific and relevant information through the huge extent of World Wide Web. Some major commonly used search engine:
•Yahoo
• Bing
Q: 2- Tell me something about Google.
Google is the world’s largest and renowned search engine incorporating about 66.8% of market share. It was introduced in 1998 by students of Stanford University students Sergey Brin and Larry Page. The unique algorithmic ranking system is considered as its key of success. Besides Google Mail services there are various worthy and useful tools are being offered absolutely free which include Blogger, Feedburner, YouTube, Google Plus, Adsense, Webmaster Tools, Adword, Analytics and many more.
Q: 3- Define SEO?
Search Engine Optimization is the practice of maximizing the volume or quality of traffic to a web-site from search engines via ''natural'' or unpaid search results. Here the term natural is a qualifier since the SEO professionals use the Google Webmaster approved guidelines to optimize a Website and build up the traffic naturally.
Q: 4-What all verticals have you handled in your SEO career so far?
Verticals means on what themes of websites have you worked so far- this may include education, real estate, IT, travel, shopping, jobs etc.
Q: 5- What do you know about Google Panda update?
The Panda update was done to improve the quality of search results in Google. Panda update also known as the farmer update was done to eliminate content farms which provided less user friendly experience. It used machine language scalability as one of the important metrics for judging relevancy of a web page. All the focus was transformed on the user and now quality content, proper design, proper speed, proper use of images and videos, content to ad ratio all mattered more after the Panda update. You need to optimize your site for better click through rate and a less bounce rate.
Q: 6- What is Google Sandbox in SEO?
Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.
Q: 7- What is the difference between on page seo and off page seo?
On page seo means optimizing your website and making changes on title, Meta tags, site structure, site content, solving canonicalization problem, managing robots.txt etc.
Off page optimization means optimizing your web presence which involves back link building and social media promotion.
Off-page SEO is the method of earning backlinks from other websites in order to enhance the ranking of the site. This method includes various method of SEO including Blog posting, forum, article submission, Press release submission, classified and miscellaneous.
On-Page SEO is the process of optimizing a website which includes on-site work such as writing content, title, description, ALT tag, Meta tags as well as ensuring web-page’s code and design which can be indexed and crawled by search engines properly.
Q: 8- How will you solve canonicalization issue or what is .htacess file?
.htacess file is used to solve the canonicalization issue of a website. It may happen that the home page of the site may take several urls like http://www.example.com or http://www.example.com/index.html or http://example.com . The search engines might treat these url as different and may divide the link juice gained by having various backlinks made with any of these 3 urls. The link juice gets divided between these three urls equally. .htacess file is created to have a single url of the home page so that the link juice is passed onto single url.
Q:9- What is keyword stemming in SEO?
Keyword stemming is the process of generating new words from the same root word.
Keyword stemming is a word that should be highlighted in the minds of everyone who plan to build a website on their own and look forward to succeed in the highly competitive area. Before we start talking about keyword stemming, we should gather a clear idea on what a keyword is. It is nothing else other than the word that we search for, and keyword stemming is bringing up the variants for the keyword by adding prefixes or suffixes to it. It is also done by stripping the suffixes or prefixes. It is a technique used by the search engines. Algorithms for keyword stemming have been studied in the field of computer science since 1968, says Wikipedia. The first ever published stemmer was written by Julie Beth. That was also in 1968..
Q:10- Define blog, article & press release?
A blog (or "weblog") is a type of website that allows the user to post entries on various topics. A typical characteristic of a blog is that entries will be posted in chronological order. Common usage today ranges from personal blogs which cover a variety of topics, to industry specific blogs commenting on developments and news.
A blog can be a useful marketing tool for your website - it allows you to easily update company information and industry news, not only creating additional content for your site (always good for SEO!), but also encourages repeat visits to your site and organic link growth.
Q:11- What are Meta Tags?
A meta tag is a tag (that is, a coding statement) in the Hypertext Markup Language (HTML) that describes some aspect of the contents of a Web page. The information that you provide in a META TAG is used by search engines to index a page so that someone searching for the kind of information the page contains will be able to find it. The META TAG is placed near the top of the HTML in a Web page as part of the heading. There are several kinds of meta tags, but the most important for search engine indexing are the keywords meta tag and the description meta tag.
The keywords meta tag lists the words or phrases that best describe the contents of the page. The description meta tag includes a brief one- or two-sentence description of the page. Both the keywords and the description are used by search engines in adding a page to their index. Some search engines also use the description to show the searcher a summary of the page's contents.
Although most search engines also use the contents of a page as a way to determine how to index it, the creator of a Web page should be sure to include meta tags with appropriate keywords and description. Well-written meta tags can help make the page rank higher in search results.
A special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices.
Meta Tags
Information placed in a web page not intended for users to see but instead which typically passes information to search engine crawlers, browser software and some other applications.
Meta Description Tag
Allows page authors to say how they would like their pages described when listed by search engines. Not all search engines use the Meta description tag.
Meta Keywords Tag
Allows page authors to add text to a page to help with the search engine ranking process. Not all search engines use the Meta Keyword tag.
Meta Robots Tag
Allows page authors to keep their web pages from being indexed by search engines, especially helpful for those who cannot create robots.txt files. The Robots Exclusion page provides official details.
Q:-12 What do you know about Black Hat SEO?
In search engine optimization terminology, Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. Some examples of Black Hat SEO techniques include keyword stuffing, invisible text and doorway pages.
Q:13- Cloaking Mean?
Cloaking is a black hat SEO in which the content of the site reflects in 2 ways, it means the same content is looks different for the search engine and it looks different to the users. It is basically used by the SEO Company that tries to show their clients their website is on top but actually it is not true. So basically in one word you can say cloaking is used for hiding!!
Q:14- White Hat SEO?
In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Also called Ethical SEO.
Q:15- Black Hat SEO
In search engine optimization (SEO) terminology, Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. Some examples of Black Hat SEO techniques include keyword stuffing, invisible text and doorway pages. Black Hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site. Black Hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk. Black Hat SEO may also be referred to as Unethical SEO or just spamdexing, as spamdexing is a typical frequently used Black Hat SEO practice.
Q:16- Can you tell me some Black Hat SEO techniques?
Some Black Hat SEO techniques are:
•Keyword Stuffing
•Cloaking
•Doorway Pages or Gateway Pages
•Link Farming
•Hidden Text, etc.
Q:17- What is spider?
Spider also called as bot, crawler or robot is a set of computer program that browses the World Wide Web in methodical and orderly fashion as well automatically scan the Web Pages and website for updated content and download a copy to its data center to index.
Q:18- Can you differentiate ‘nofollow‘ and ‘dofollow‘?
Nofollow link is exactly vice-versa of dofollow link. These are non-crawling link which is not passed by search engine bots and hence can’t be cached or indexed. It is obvious when we wish to prevent a link from crawling and indexing.
Dofollow link is a kind of hyperlink which says all search engine crawlers to pass through which also put an impact over page rank. When we opt to employ or attempt to achieve a do-follow link then it is counted by search engines and sits in the eye of Google, Bing, MSN, Yahoo etc. as a backlink for your website and enhances your site ranking.
Q:19- Define Page Rank And Establish a difference between PR & SERP.
PR is Page Rank which is defined by quality inbound links from other website or WebPages to a web page or website as well as say the importance of that site. SERP stands for Search Engine Result Page is the placement of the website or webpage which is returned by a search engine after a search query or attribute.
Q: 20-What is Page Rank or PR?
Page Rank is a rank that has been provided by Google for each and every Webpage. This Rank ranges from 0 to 10. This Page Rank is calculated by an Algorithm used by Google Web Search Engine. PR of a web page is based on the number of backlinks that received from other high PR webpage.
Q:21- What is a Backlink?
Backlink means incoming links to a website or webpage. Inbound links are always better than outbound links. Those links are also known as incoming links, inlinks, inward links etc. Getting backlinks from high PR and relevant site is always good. Inlinks from .org, .edu sites would increase your website or webpage ranking on SERP. Do-follow links are better than No-follow links.
Q:22- What is Cache?
Cache is the process performed by search engine crawler at a regular interval of time. It used to scan and take snapshot of each page over World Wide Web as well as store as a backup copy. Almost every search engine result page incorporates a cached link for every site. However, clicking over cached link show you the last Google cached version of that specific page rather than of current version.
Q:23- What do you know about Adsense?
Adsense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of the website and audience. These advertisements are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.
Q: 24-Can you define Adword?
Adword is referred as the main advertising product of Google which is useful to make appear your ads on Google and its partner websites including Google Search. This Google’s product offer PPC (Pay Per Click) advertising which is a primary module and incorporate a sub module CPC (Cost Per Click) where we bid that rate that will be charged only when the users click your advertisement. One another sub module is CPM (Cost Per Thousand Impression) advertising where advertiser pay for a thousand impressions on flat rate to the publisher. In addition it also includes website targeted advertising of banner, text and rich-media ads. Moreover, the ad will appear especially to those people who are already looking for such type of product you are offering as well as offer to choose particular sites with the geographical area to show your ads.
Q: 25-What is PPC?
PPC is the abbreviated form of Pay Per Click and is an advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impressions) through a bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over to their advert.
Q: 26- How can you achieve Google Page Rank?
Generally, Google Page Rank is based on inbound links, therefore, the more backlinks you congregate higher your page rank will be. Also, it is influenced by rank of a page which is linked to you. One other thing to consider is that the older your website will be, it will be more favorable and trusted by Google. Google rewards those websites who incorporate lots of pages, tons of incoming link and also healthy quantity of internal links to other pages within the site. In respect of SEO projects, it is relatively not so significant but delivers a picture about work to perform towards earning inbound links.
Q:27- What is Site Map and distinguish between HTML sitemap and XML sitemap?
A sitemap incorporates list of webpages which are accessible to users or crawlers. It might be a document in any form employed as a tool for planning either a web page or web design that enables them to appear on a website as well as typically placed in a hierarchical style. This helps search engine bots and users to find out the pages on a website. The site map renders our website more search engine friendly as well as enhances the probability for frequent indexing.
HTML sitemap can be incorporated directly in a web page for user’s flexibility and can be implemented through proper design. On the other hand, XML sitemap is useful only for search engine crawlers or spiders and doesn’t visible to users. It sits in the root of the website.
Q:28- What’s the significance of Robots.txt file in a website?
Robots.text file is considered as a useful convention to prevent cooperating web robots and web crawlers from accessing all or part of a website or its content for which we don’t want to be crawled and indexed but publicly viewable. It is also employed by search engines to archive and categorize website and to generate a rule of no follow regarding some particular areas of our websites.
Q:29- Do you know about Blog Flipping?
Blog Flipping is the practice for sale a blog when it becomes famous and popular as well as driving healthy amount of traffic.
Q: 30- What things are significant in organically ranking a website?
Basically there are various things that are being employed for organically ranking a website which can be classified in 3 distinct categories:
•Website content: It must be quality and unique content as well as most be well optimized and well structured.
•Website structure: This includes TAGS, clear navigation, ensuring usability, validation of HTML errors and miscellaneous.
•Backlinks: You can create a link to anywhere but prior to this it is obvious to ensure for relevant site and healthy link.
Q:31- What steps would you follow to optimize a website?
These are following steps to be followed while optimizing a website:
•First of all we will interview webmaster or website owner to congregate relevant information, goals and website’s purpose.
•Performing keyword analysis and find out the best search volume keywords that should be incorporated into the website as well as individual pages of the website.
•Analyzing the content of website in order to ensure usage of content relevant keywords and phrases. This comprises titles, “alt” attributes and META tags (Meta Title, Meta description & Meta Keyword).
•Target & implementing keywords as H1, H2 & so on relevant to the site and its content.
•Analyzing website navigation.
•Ensuring the robots.txt file and sitemap existence as well as check their efficiency.
•If required, making recommendations for modifications in website as well as its each and every page and so on…..
Q:32- What’s your opinion about link buying?
Generally I avoid this practice. Though other means of paid marketing are also available. The process of link buying is not liked by search engines. It doesn’t come under the guidelines of search engine.
Q:33- Can you establish a difference between SEM and SEO?
SEO is a set of processes to get our website or pages appear in the search engine result page. On the other hand SEM is search engine marketing being used in practice to purchase advertising space in the search engine page result.
Q: 34- What is the meaning of competitive analysis?
Competitive analysis, as its name suggested it is the establishment of a comparison of data between the website I am optimizing and that website who rank highly in search results. It will be a great source of ideas.
Q:35- Yahoo Answers?
Answering Q&A sites helps you increase your brand visibility, build links and drive traffic back to your website. Don't post only promotional answers, leading back to your website every time. try to be helpful and people will start looking for details about you. Where relevant, you can add a link back to your website.
lso, most Q&A sites show up in Google (and other search engines) search results. Ask and answer questions relevant to the keywords your business is targeting.
Here are the most popular Q&A sites:
- Yahoo Answers- (which you already mentioned)
- Quora - another large Q&A site with an impressive community
- Stack Exchange- which has over 64 million unique monthly users. It's more tech-centered, so if that is your niche, go for it
- Askville- belongs to Amazon, also has a huge community.
Q:36- What is 301 redirect?
It is a method of redirecting user from the old page url to the new page url. 301 redirect is a permanent redirect and is helpful in passing the link juice from the old url to the new url.
Q:37- Which is better Robots.txt or Meta Robots Tag?
Meta Robots tag is much better as it helps in forcing the search engine crawlers not to index and display the hidden pages in your server.
Q:38- How will you increase the Pagerank of a page?
By building more backlinks from authority sites and high page rank WebPages
Q:39- How will you check the number of backlinks of your competitors site?
With the help of the link operator on Google and by using various external tools like Alexa, Backlink Watch , Open Site Explorer, Backlink finder etc..
Q:40- What do you mean by anchor text?
Clickable text written on an hyperlink is known as anchor text. It is of great value to the search engines and is used for evaluating the relevance of web pages with respect to search queries.
Q:41- What is the difference between HTML sitemaps and XML sitemaps?
HTML sitemaps are created for the user and contains a basic structure for displaying all the pages of the website in a hierarchy. XML sitemaps are created for the search engines and helps a search engine bot to easily cache, index and discover new pages.
Q:42- Establish a difference between PR & SERP.
Ans: PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site.
SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute.
Q: 43- What is Penguing Update? All described thoroughly-
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far.
What’s a “search algorithm?”
That’s a technical term for what you can think of as a instructions that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.
What’s “Hummingbird?”
It’s the name of the new search algorithm that Google is using; one that Google says should return better results.
So that “PageRank” algorithm is dead?
No. PageRank is one of over 200 major “ingredients” that go into the Hummingbird recipe. Hummingbird looks at PageRank — how important links to a page are deemed to be — along with other factors like whether Google believes a page is of good quality, the words used on it and many other things (see our Periodic Table Of SEO Success Factors for a better sense of some of these).
Why is it called Hummingbird?
Google told us the name come from being “precise and fast.”
When did Hummingbird start? Today?
Google started using Hummingbird about a month ago, it said. Google only announced the change today.
What does it mean that Hummingbird is now being used?
Think of a car built in the 1950s. It might have a great engine, but it might also be an engine that lacks things like fuel injection or be unable to use unleaded fuel. When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one. It also did this so quickly that no one really noticed the switch.
When’s the last time Google replaced its algorithm this way?
Google struggled to recall when any type of major change like this last happened. In 2010, the “Caffeine Update” was a huge change. But that was also a change mostly meant to help Google better gather information (indexing) rather than sorting through the information. Google search chief Amit Singhal told me that perhaps 2001, when he first joined the company, was the last time the algorithm was so dramatically rewritten.
What about all these Penguin, Panda and other “updates” — haven’t those been changes to the algorithm?
Panda, Penguin and other updates were changes to parts of the old algorithm, but not an entire replacement of the whole. Think of it again like an engine. Those things were as if the engine received a new oil filter or had an improved pump put in. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda
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